Slide 2
Reliable advice from
certified specialist retailers

Half-knowledge and pure sales interest are out of place in a specialised shop. Competent advice must be tailored to the individual needs of the customer, especially when it comes to back health. That's why you should trust trained employees in AGR-certified specialist shops!

Certified specialist shops

The back seal of quality for retailers!

Here you will receive expert advice for your back -
regularly trained and recognised by ’Aktion Gesunder Rücken e. V.‘

Certified specialist shops are selected specialist shops whose employees have been regularly trained by the Healthy Back Campaign and who offer expert advice on back-friendly products.

Your advantages at a glance:

  • Thanks to regular training courses, certified specialist dealers offer in-depth knowledge instead of sales phrases.
  • Aktion Gesunder Rücken (AGR) e. V. provides essential knowledge about the health background of the products and thus significantly expands expertise.
  • Trained consultants understand the anatomy of the spine, the structure and interaction of the muscles and ergonomic principles - for advice that really helps.
  • You will find back-friendly products in over 400 certified specialist shops and benefit from many years of consulting experience.

Again and again, test purchases reveal considerable deficits in the quality of advice provided by specialist retailers. The choice of back-friendly everyday products is particularly critical: Customers are often confronted with half-knowledge, misleading information and an unmanageable variety of products.

Aktion Gesunder Rücken (AGR) e. V. has therefore set itself the task of counteracting this development. Specially selected specialist dealers receive intensive training from AGR. Basic medical and anatomical knowledge is taught, including the function and statics of the spine, the nutrition of the intervertebral discs and the structure and tasks of the muscles. In addition, the interaction of muscles, tendons and ligaments, as well as ergonomic concepts from a multidisciplinary medical perspective, are regularly trained and reviewed. The aim is to reduce technical deficits in consulting and to minimise the influence of manufacturer interests and pure sales pressure.

Only specialist shops that successfully complete the demanding AGR training process can call themselves "AGR-certified specialist shops". Customers can rely on competent, well-founded and independent advice here

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